A full-fledged television channel (DD Kisan Channel) for the farmers was launched on 26^thMay 2015 by the Hon’ble Prime Minister Shri Narendra Modi as a new initiative for the inclusive growth of the farmers. The objective of this channel is to serve the farming and rural community in India and its reach to the remotest parts of the country, to inform and educate the rural populace and work towards creating a holistic environment for sustainable and inclusive growth. The channel has content catering to the rural and farming community. The programmes are of variety of genres such as core agriculture non-fiction, fiction and reality shows.