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Shri Shashi S. Vempati
CEO, Prasar Bharati
 

Contact

Off. Tel.:+91-11-23118803/23118804
ceo[at]prasarbharati[dot]gov[dot]in
https://linkedin.com/in/shashivempati
medium.com/@shashivempati(Blog)
Follow @shashidigital

Honours & Awards



Infosys Award of Excellence – Infosys Technologies
Dec 2003
Innovation in Enterprise Mobility
Infosys Award of Excellence – Infosys Technologies Limited
Dec 2005
Innovation in RFID
Infosys Award of Excellence – Infosys Technologies
Dec 2006
Innovation in RFID for Enterprise
Infosys Award of Excellence – Infosys Technologies Limited
Dec 2007
IP Creation
Dataquest Pathbreaker Award 2014 – Dataquest Magazine
Nov 2014
On behalf of Prime Minister Narendra Modi’s Digital Campaign for Mission 272+
during the 2014 Indian General Elections.
Rookie of the Year – Telecom Software Business Unit, Infosys
Dec 1997
Was the best performing new employee software engineer within the Telecom Software Business Unit focused on developing Operations and Management Software for Analog Mobile Cellular Telephony Switches


Publications



Artificial Intelligence: Grand Challenges for India
IIC Quarterly Winter 2018 – Spring 2019
https://iicdelhi.in/sites/default/files/2021-01/Winter2018_Spring2019_web.pdf

 

 A Vision for Next Generation Broadcasting in India
Date: Dec 29, 2016. Publication: Swarajya

https://swarajyamag.com/ideas/how-india-can-lead-the-world-as-a-broadcastinghub

The promise of Modi’s “Make in India”, “Startup India” and “Digital India” can be
fully realised if we target future public spending on digital broadcasting
infrastructure whereby we create an ecosystem of innovation, and spur consumer
electronics manufacturing in the country, based on next generation technologies, so
India emerges as a global innovation hub for the future of broadcasting.

 

A National Digital Security Architecture for India

Date: Dec 13, 2016. Publication: Swarajya

https://swarajyamag.com/ideas/india-needs-a-national-digital-security-architectureand-needs-it-now

While India needs a robust privacy framework with legally enforceable protections, reducing the debate to any one aspect of digital security would be missing the bigger picture on the need for an overarching national digital security architecture that is able to anticipate, detect and respond to threats and address vulnerabilities on the scale and complexity that we are only now beginning to discover.

Creating a Global Media Platform out of India

Date: Dec 2, 2016. Publication: Swarajya

http://swarajyamag.com/ideas/why-modis-india-needs-a-global-voice

India with its billion voices, aspirations has a rich perspective to offer to the world making a strong global media presence from India an urgent imperative. There is a strong case to tell the India story to global audiences while reporting on International News with an India perspective.

There is also a strong need to present India’s ‘Point of View’ and ‘Perspective’ on global events as they unfold while challenging the anti-India narrative in Foreign Media through a diversity of views and opinions without necessarily doing so from a partisan political vantage point.

India and the Artificial Intelligence Revolution

Date: Aug 2016. Publication: Carnegie India
https://carnegieendowment.org/files/Brief-Vempati-AI.pdf

Digital Ecosystems – Amazon to Apple

Date: Oct 13, 2011. Publication: Forbes BrandVoice

https://www.forbes.com/sites/infosys/2011/10/13/digital-ecosystemtrends/?sh=7a35d15241d7

Patents include:
1. Real time business event monitoring, tracking, and execution architecture US 8504397 B2
2. System and method for monitoring and management of inventory of products and assets in real time US 20080270270 A1
Demonstrating talent and potential right at the start of career at Infosys, he was awarded Rookie of the Year in 1997 as the best performing new employee within the Telecom Software Business Unit.

SHASHI SHEKHAR VEMPATI

Mobile: 9986045808, Email:shashi@prasarbharati.gov.in

LinkedIn profile: www.linkedin.com/in/shashivempati

 



Brief Overview



 As the CEO of Prasar Bharati, India’s Public Broadcaster, since 2017, Shashi is the youngest and first non-bureaucrat to hold this public office since its creation in 1997. He is currently overseeing the transformation of broadcasting (TV/Radio) across the twin networks of Doordarshan and All India Radio.

 Between August 2017 and May 2019, Shashi also held additional responsibility as CEO of India’s Parliamentary TV Channel – Rajya Sabha TV, which covered the upper house of the Indian Parliament.

 A Technocrat, Shashi is an alumnus of the Indian Institute of Technology, IIT Bombay.

 After a long stint at the Indian Information Technology major Infosys Technologies, Shashi managed a digital news media startup, Niti Digital, before taking up his current role in Public Broadcasting.

 Appointed by Ministry of Information & Broadcasting as the Chairperson of a Committee to Review Television Ratings Guidelines, Shashi has authored key reforms in the area of TV Audience Measurement in India.

 Shouldering additional responsibilities within the Broadcast Industry, he serves as an Independent Director on the Board of the Indian Broadcasting Foundation (IBF), which has since been rechristened as IBDF, and is currently its Vice-President, after having served as its Treasurer. He also serves on the Board of the Broadcast Audience Research Council (BARC) responsible for TV ratings in India, having briefly served on the Board of MDPL, a subsidiary of BARC that collects TV viewership data.

 Expanding the global outreach of Prasar Bharati, Shashi also serves as the Vice President of the Asia-Pacific Broadcasting Union (ABU), headquartered in Kuala Lumpur.

 He is also a Member of the Governing Council of the Indian Council for World Affairs, ICWA. He earlier served as an ex-officio member on the Board of the Public Service Broadcasting Trust (PSBT).

 An author and a columnist, Shashi has published on politics, public policy and emerging areas of technology like Artificial Intelligence and Broadcast-Broadband Convergence. An innovator, Shashi also holds patents in the area of real time event management within wireless sensors networks.



Professional Experience



Current Engagement (since 2016): Prasar Bharati (www.prasarbharati.gov.in)
CEO, Prasar Bharati: June 2017 till Date

 As the youngest and first non-bureaucrat CEO of Prasar Bharati, one of the world’s largest Broadcasting Corporations, Shashi is overseeing the strategy and operations of India’s public television platform Doordarshan and India’s network of public radio stations of Akashvani (All India Radio).

 Since taking over as the CEO of India’s Public Broadcaster, Shashi has pioneered initiatives to rationalise the analog terrestrial television network of Doordarshan, modernize Doordarshan’s operations for the digital era with high-definition (HD) broadcasting, internet streaming amongst others. Shashi is also overseeing the expansion of All India Radio’s FM Network while accelerating its digital presence through new age platforms.

 Under his leadership, Digital Prasar Bharati encompasses 300+ active social media handles, 180+ active YouTube Channels, 280+ Radio live streams, Million+ digital views daily, 2 Million+ downloads of NewsOnAir Mobile App, even as Doordarshan reaches 40 million plus households through its Free to Air DTH Platform – DD FreeDish. His digital efforts also saw the launch of the first co-branded digital terrestrial TV channel targeting the education sector and public private partnership with start-ups to further the cause of digital terrestrial broadcasting.

 Driving transformation at the Public Broadcaster, he has initiated the most comprehensive review of its manpower across its networks which when completed is expected to establish the blueprint for the Public Broadcaster of the Future in India.

 As the Chairperson of the Committee to Review TV Ratings Guidelines, Shashi has also authored key reforms to Television Audience Measurement system in India.

Member, Prasar Bharati Board: Feb 2016 till Jun 2017

 As a Member of the Board of India’s Public Broadcaster, Shashi served on various committees providing strategic direction to Prasar Bharati.

 Leveraging his rich experience in the Digital Media space, Shashi led a Board level initiative to create a Digital Media Platform for Prasar Bharati. He authored a vision document and a business plan for the creation of a new Digital Media Platform to be the Voice of India across the globe.

 As the Chairman of the Audit Committee, he worked towards a transparent and accountable Prasar Bharati. During his Chairmanship, Doordarshan and All India Radio had undertaken steps to digitalize Human Resource Operations through a MIS system to bring integrity, transparency and accountability to HR Operations.

 As a Member of the Finance and Accounts Committee during 2016-2017, Shashi had been critical to bringing a sharp revenue targets focus to both Doordarshan and All India Radio with the initiation of a formal goal setting process for revenues for the years 2017-2018.

 As a Member of the Technology Committee, Shashi had advocated an accelerated push towards Digital Broadcasting with the aim of making India a Technology Innovation Hub .

 As the Board Member on the Committee for Sports Rights during 2016-2017, Shashi motivated Doordarshan sales teams to successfully bid for marketing rights of recently concluded cricketing events and ensure commendable performance in terms of both viewership and revenue.
 Lastly, as a Member of the HR Committee, Shashi had contributed to the initiation of a long pending exercise of manpower audit of both Doordarshan and AIR to rationalize operations.

 During his tenure in the Board as a part time member, Prasar Bharati was able to initiate the long pending process of promotions to a large section of staff and Prasar Bharati was also able to conclude the slot sale process for prime time programming on Doordarshan through a transparent process of auctions.


2017 – 2019: Rajya Sabha TV



Chief Executive Officer: Aug 2017 till May 2019 (1 Year 10 months)

 As the second CEO of Rajya Sabha TV, India’s Parliamentary Channel for the Upper House (Rajya Sabha – The Council of States), Shashi managed the first management transition experienced by the channel since its inception when Hon’ble Vice President of India M. Venkaiah Naidu took office in August of 2017 as the Chairman of Rajya Sabha. During the nearly two year tenure as CEO of Rajya Sabha TV, Shashi oversaw phenomenal digital audience growth with Rajya Sabha TV’s YouTube channel adding more than 2 Million subscribers. Shashi was also instrumental in inducting key editorial leadership into Rajya Sabha TV at various levels while ensuring a seamless transition.


2013–2016: Niti Digital



Chief Executive Officer: April 2013 till March 2016 (3 years)

 As the CEO, Shashi was responsible for the News Media Platform NitiCentral.com – India’s first Center Right Digital News Media Platform, the Data and Analytics Platform IndiaVotes.com – India’s largest public database of electoral data and the Digital Campaign Platform India272.com which played a pivotal role for Mr.Narendra Modi’s Mission 272+ during the 2014 Indian General Elections. Shashi also received the Dataquest Pathbreaker Award for Innovation 2014 on behalf of Prime Minister Narendra Modi’s Digital Campaign for the 2014 elections.

 Spoke at several conferences on the innovations in digital campaigning between 2014 and 2015, from the Chief Customer Officer Forum to the Big Data in Governance seminar. Also addressed the IAS Middle Level Career cohort in 2015 at the LBSNAA on use of Social Media in Policy Making.

 Prior to becoming the CEO of Niti Digital, Shashi served as Chief Digital Officer between 2013 and 2014.


1997 –2013: Infosys



Product Strategist & Digital Innovator: Jan 1997 till Mar 2013 (16 years+)

 Worked for more than a decade as a Digital Strategist and Innovator for Infosys Limited in North America in various Leadership roles.

 Was responsible for incubating many cutting edge technology based Digital Innovations and Initiatives at Infosys working globally with Fortune 500 clients across diverse Industries from Retail/CPG to Mobile, Digital Services and Energy/Utilities.

 Between 2012 and 2013, as a Product Strategy Leader was responsible for developing the 5 year Business Strategy for the Product Business at Infosys focused on the Energy, Communications and Digital Information Services Industries with a specific focus on M&A strategy across the Portfolio and on Technology Strategy for emerging areas like Big Data.

 Before taking on this new role, led a team focused on Digital Innovations at the Edge of the Enterprise between 2008 and 2011. Led a specific charter on productizing Intellectual Property, Solution Design and Client Engagement for the Retail, CPG and Life Sciences Industries. Most notably conceived and incubated the Infosys Digital Innovation – ShoppingTrip360.

 Was earlier responsible for leading several Technology Innovation and Incubation Initiatives in the areas of Mobility and RFID between late 1990s till about 2008. Most notably was part of the team that incubated OnMobileInc during this period.

 During the more than a decade and half tenure at Infosys, was the recipient of several Infosys Annual Awards of Excellence in the area of Innovation with patents in the field of software design for RFID and wireless sensors.


1995–1996: Engineers India Limited



Engineer Trainee: Aug 1995 till Dec 1996 (1 year+)


Academia



Indian Institute of Technology, Bombay
B. Tech, Chemical Engineering
1991 – 1995
BHEL HS School
XII
1979 – 1991


Other Engagements



Vice President

Asia Pacific Broadcasting Union
Nov 2020 – Present (1 year 2 months +)

Member Governing Council

Indian Council of World Affairs Jun 2017 – Present (4 years 7 months +)

Vice President and Member of Board

Indian Broadcasting Foundation
Jun 2017 – Present (4 years 7 months +)

Member of Board

BARC India
Jun 2017 – Present (4 years 7 months +)

Board Member

Meterology Data Private Limited
Aug 2020 – Sep 2021 (1 year 2 months)

Member of Board

Public Service Broadcasting Trust
Jun 2017 – Dec 2019 (2 years 7 months)


Conferences



CII Big Picture Summits
Prasar Bharati CEO’s Keynote Speech at 10th Big Picture Summit 2021

https://www.youtube.com/watch?v=wphrGleJ1Bs&t=86s&ab_channel=PrasarBharati

Prasar Bharati CEO’s address at CII Big Picture Summit 2020
https://www.youtube.com/watch?v=qTUPFzOgUqc&t=230s&ab_channel=PrasarBharati

Prasar Bharati CEO at CII Big Picture Summit 2019

https://www.youtube.com/watch?v=ANaNMR2R9Aw&t=2s&ab_channel=PrasarBharati

International Conferences

Prasar Bharati CEO talks on Creative Economy of the Future
https://www.youtube.com/watch?v=PptNcMQUXFs&ab_channel=PrasarBharati

Prasar Bharati CEO addresses AIBD Leaders’ Web Summit
https://www.youtube.com/watch?v=h2zHXuI7NP4&ab_channel=PrasarBharati

Prasar Bharati CEO Shashi Shekhar Vempati addresses ATSC conference
https://www.youtube.com/watch?v=k6D_DWKrQq4&ab_channel=PrasarBharati

Global Entrepreneurship Summit of 2017 in Hyderabad
https://www.youtube.com/watch?v=EaAziA3WKIY&ab_channel=PrasarBharati

FICCI
At the 20th edition of FICCIFRAMES, Prasar Bharati CEO Shashi Shekhar Vempati spoke on the menace of fake news

https://www.youtube.com/watch?v=tjcpEMDwQRI&t=1s

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