About Us: DD Kashir
DD-Kashir as a separate Regional Language satellite channel got established with its formal inauguration on 06-06-2000. In addition to round the clock Transmission through satellite, it has also terrestrial support between 0600 hrs to 0000 through some high power transmitter (HPTs) located in the State. It is therefore a Satellite as well as a Terrestrial channel. It forms a part of DTH platform of Doordarshan .The transmission of DD- Kashir for 5 Hours between 1500 hrs to 2000 hrs daily is also simulcast through additional Terrestrial Service after de-linking from DD-National.
The channel was launched specially to beam programmes of interest to the people of J&K with a purpose to reach to remotest villages and sensitive border areas of the
region in order to bring a sense of togetherness among people therein. As a responsible unit of Public Service Broadcaster we always try to achieve this target. Introduction of new formats with suitable treatment has added colours to the transmission of DD-Kashir. As such it has turned into a very strong and attractive source of information, education and entertainment through its programmes devised/planned as per choice/expectation of viewers and requirement of tie as a whole. Viewers of the channel get awareness about philosophy of Sufi-ism/Reshi-ism and different shades of diverse of cultural heritage of all the three regions of the state.
Channel has the distinction of producing programme in 12 different languages/dialects being spoken by people of different regions of the state. These include “Kashmiri, Urdu, English, Hindi, Dogri, Ladakhi, Punjabi, Gojri, Pahari, Balti, Sheena and Pashtoo”.
Through the continuous process of widening programme generation base channel is trying to attract more and more viewers. Quick response and positive feedback from the viewers at large makes the fact clear that effective measures for establishing credibility of the programmes are yielding result.
In terms of content our stress remains on information, education and entertainment. Programmes on traditional values, Customs, Cultural aspect ethos, development in different spheres also form part of DD-Kashir bouquet.