Marketing AIR Thiruvananthapuram

Marketing
CD Sales

Marketing

In view of the changed scenario of competitiveness, especially in the commercial field among electronic media, Prasar Bharati has established Marketing Divisions at various places like Mumbai, Chennai, Bangalore, Hyderabad, Delhi, and Thiruvananthapuram.

One can book advertisements for all stations and Kendra’s of All India Radio and Doordarshan through these Marketing Divisions.

For details contact

Director,
Marketing Division for AIR and DD
AIR Complex, Vazhuthacud
Thiruvananthapuram, Kerala
PIN 695 014
Phone: 0471- 2322729
Fax: 0471- 2322728
E-mail: md@airtvm.com

RATE CARDS

All India Radio

RATES OF PRIMARY CHANNEL STATIONS OF ALL RADIO FROM 01.09.2005 ONWARDS

(Thiruvananthapuram & Alappuzha, Kochi, Thrissur, Kozhikode, Kannur, Devikulam)

PROGRAMMES	STATIONS	10SECS.
NEWS (Morning)	All Stations	1200
NEWS (Mid Break)	All Stations	2400
NEWS (Noon & Evening)	All Stations	840
NEWS (Mid Break)	All Stations	1680
PRABHATHABHERI	Thiruvananthapuram & Alappuzha	600
	Thiruvananthapuram & Alappuzha	400
FILM SONGS	Kozhikode	400
All Film Music-based	Kochi	300
programmes including	Thrissur	300
phone-in-programmes	Kannur	200
	Devikulam	150
Farm & Home/	Thiruvananthapuram & Alappuzha	250
Women’s/Youth/Health/	Kozhikode	250
Morning Information/	Kochi	200
Spoken Word/Phone-in/	Thrissur	200
Plays/Radio Reports/	Kannur	150
Light & Folk Music	Devikulam	100
	Thiruvananthapuram & Alappuzha	180
All other programmes	Kozhikode	180
such as documentaries,	Kochi	150
Magazines, Classical and	Thrissur	150
Western Music	Kannur	100
	Devikulam	80


RATE FOR SPONSORSHIP OF IN-HOUSE PROGRAMMES OF			RATE FOR SPONSORED PRORAMME OF 30 MINUTES DURATION
30 MINUTES DURATION WITH F.C.T. 120 SECONDS			WITH F.C.T. 180 SECONDS

	Thiruvananthapuram & Alappuzha	4500	Thiruvananthapuram & Alappuzha	5700
FILM SONGS	Kozhikode	4500	Kozhikode	5700
	Kochi	3500	Kochi	4400
	Thrissur	3500	Thrissur	4400
	Kannur	2200	Kannur	3000
	Devikulam	1600	Devikulam	2200
Farm & Home/	Thiruvananthapuram & Alappuzha	2700	Thiruvananthapuram & Alappuzha	3600
Women’s/Youth/Health/	Kozhikode	2700	Kozhikode	3600
Morning Information/	Kochi	2200	Kochi	2900
Spoken Word/Phone-in/	Thrissur	2200	Thrissur	2900
Plays/Radio Reports/	Kannur	1600	Kannur	2200
Light&Folk Music	Devikulam	1100	Devikulam	1500
	Thiruvananthapuram & Alappuzha	2000	Thiruvananthapuram & Alappuzha	2600
All other programmes	Kozhikode	2000	Kozhikode	2600
such as documentaries,	Kochi	1600	Kochi	2200
Magazines, Classical and	Thrissur	1600	Thrissur	2200
Western Music	Kannur	1100	Kannur	1500
	Devikulam	900	Devikulam


For other duration of programmes, the rate and FCT will be calculated on pro-rata basis and the rate rounded off to the nearest hundred.		A programme less than 15 minutes duration will be treated as 15 minutes programme both the rate and FCT.
20% extra for branding the programme.		For programmes of 15 minutes duration or more, the rate and FCT will be calculated on pro-rata basis and the rate rounded off to the nearest hundred.

Doordarshan

Doordarshan Kendra, Thiruvanthapuram

RATE CARD AS ON 01.08.2006 : DOORDARSHAN THIRUVANANTHAPURAM

DAY & TIME	PROGRAMME	FCT & Sponsorship Telecast Fee (Rs.)	Spot Buy Rate (Rs.) (10 sec)	Set Branding Fee (Per Day) (Rs.)
SUNDAY 3.30 PM	Malayalam Feature Film	120 Sec. 1,00,000/-	12,000/-

SATURDAY 3.30 PM	Malayalam Feature Film	100 Sec. 70,000	12,000/-

FRIDAY 7.30 PM – 8.30 PM	CHITRAGEETHAM (Malayalam Film Songs)	100 Sec. 70,000	12,000/-	12,000/- (Branding only)

SATURDAY 7.15 PM – 8.00 PM	MOVIE MIX – THE MOST WANTED (Film-based Phone-in Prog)	120 Sec. 40,000/-	12,000/-	92,000/-

SUNDAY 6.15 PM – 6.30 PM	CINEMA VISESHANGAL (Programme on new film releases)	60 Sec. 20,000/-	12,000/-	12,000/- (Branding only)

SATURDAY 6.30 PM – 6.55 PM	SANGEETHIKA (Film-based Music programme)	120 Sec. 30,000/-	9,000/-	69,000/-

THURSDAY 6.30 PM	ORMAYIL (Film-based programme)	120 Sec. 30,000/-	9,000/-	69,000/-

SUNDAY 3.00 PM – 3.30 PM	CHITRAMALA (Film-based programme)	120 Sec. 30,000/-	9,000/-

SUNDAY 7.15 PM – 8.00 PM	SALLAPAM (Musical programme)	120 Sec. 30,000/-	9,000/-	69,000/-

DAILY		MALAYALAM NEWS

TIME	PROGRAMME			SPOT BUY RATE (Rs.)

7.30 AM	MORNING NEWS		3,000/- 4,000/-	(10 Sec) (Before) (10 Sec) (Mid)

7.30 PM	TIME CHECK		1,000/-

7.00 PM	TIME CHECK		4,000/-

7.00 PM	BEFORE EVENING NEWS		12,000/-	(10 SECS)

7.00 PM to 7.15 PM	EVENING NEWS (MID BREAK)		15,000/-	(10 SECS)

7.14 PM	SPONSORSHIP OF NEWS SEGMENT		6,000/-	(With 5 opening and closing credit lines of 5 Sec each)

	SCROLLING WITH NEWS		2,500/-	(15 WORDS)

	SPONSORED MEGA SERIALS (NON-PRIME TIME)

DAY & TIME	SERIALS		SPOT BUY RATE (Rs.)	Marketing Agency

MONDAY-FRIDAY 3.00 PM	NARMUDI PUDAVA	7,000/-		M/s Reasonable Advertising, Mumbai

MONDAY-FRIDAY 3.25 PM	YATRA	7,000/-		Purnima, Ahmedabad

MONDAY-FRIDAY 3.50 PM	THALOLAM	7,000/-		M/s Lotus Marketing, Chennai

MONDAY-FRIDAY 4.15 PM	SAGARAM	7,000/-		M/s Nimbus, Mumbai

MONDAY-FRIDAY 4.40 PM	VAZHIKATTI (Sponsored Quickie)	7,000/-		M/s Nimbus, Mumbai

MONDAY-FRIDAY 4.45 PM	ISHTAM	7,000/-		Purnima, Ahmedabad

DAY & TIME	PROGRAMME	FCT & Sponsorship Telecast Fee (Rs.)	Spot Buy Rate (Rs.)	Set Branding Fee (Per Day) (Rs.)

FRIDAY 7.15 PM – 7.30 PM	THIRANOTTAM (Weekly programme highlights)	60 Sec 15,000/-	9,000/-	39,000/-

SUNDAY 6.00 PM to 7.00 PM	PRATHIKARANAM (Viewers’ Forum)	60 Sec 15,000/-	9,000/-	39,000/-

FRIDAY 6.30 PM to 7.00 PM	DD MUSIC PLUS (Musical programme featuring professional singers)	120 Sec 25,000/-	7,000/-	57,000/-

MONDAY-FRIDAY 6.55 (3 mts)	KASAVUTHEERAM (Quickie on tourist spots of Kerala)	30 Sec 6,250/-		7,000/- (Branding only)

TUESDAY 6.30 PM to 7.00 PM	KALPANA SHOW (Interactive Family Show)	120 Sec 25,000/-	7,000/-	57,000/-

MONDAY 6.30 PM to 7.00 PM	SINDOORAM (Women’s Programme)	120 Sec 25,000/-	7,000/-	7,000/- (Branding only)

MONDAY – FRIDAY 6.00 PM to 6.30 PM	KRISHIDARSHAN (Rural & Agricultural Prog.)	90 Sec 15,000/-	5,000/-	35,000/-

SUNDAY 6.00 PM to 6.30 PM	MANTRI MANASSU THURAKKUNNU (Meet the Minister)	100 Sec 25,000/-	7,000/-	57,000/-

SATURDAY 6.00 PM to 6.30 PM	DD THRILLER (Interactive Entertainment Programme)	120 Sec 25,000/-	7,000/-	57,000/-

FRIDAY 5.20 PM	VEEDU (Family Show)	90 Sec 7,500/-	2,000/-	2,000/- (Branding only)

MONDAY -SATURDAY 7.45 AM – 8.00 AM	COOKERY SHOW	45 Sec 3,750/-	2,000	9,500/-

SATURDAY 5.30 PM – 6.00 PM	MAYILPEELI (Children’s Programme)	90 Sec 15,000/-	7,000/-	7,000/- (Branding only)

SUNDAY 12.00 NOON -1.00 PM	DD WEEK END ON LINE (Live Tele-Quiz) in RLSS channel)	120 Sec 5,000/-	3,000/-	3,000/- (Branding only)

MONDAY – THURSDAY 5.20 PM – 6.00	VEETTUVISESHAM (Phone-in Programme)	90 Sec 7,500/- (per 30 minutes)	2,000/-	17,000/-

		SPONSORED SERIALS (PRIME TIME)

DAY & TIME	SERIALS	SPOT BUY RATE		PRODUCER

MONDAY -THURSDAY 7.30 PM – 8.00 PM	VEENDUM JWALAYAI	Rs. 9,000/-		M/s Reasonable Advertising, Mumbai

CD Sales

CD’s and Cassettes

PRASABHARATHI ARCHIVES unleashes treassures from AIR and Doordarshan archives

Audio CD's Available : Click to view.....

Audio CD’s
Begum Akthar Vol.I
Begum Akthar Vol.II
Chembai Vaidyanath Bhagavather
Chowdiah.T
Madhurai Mani Iyyer
Palghat K.V.Narayanaswamy
Rajarathnam Pillai T. N
Vasantha Kumari M.L Vol.I
Vasantha Kumari M.L Vol.II
Voletti Venketeswaralu
Alathur Brothers
Aziz Ahmed Khan Warsi
Bhajanawali
Brinda .T.Muktha .T
Dagar Brothers
Krishnarao Shankar .P.T
Mussiri Subramaniya Iyyer Vol.I
Mussiri Subramaniya Iyyer Vol.II
Pandit D.V.Paluskar Vol.I
Pandit D.V.Paluskar Vol.II
Pandit Nikhil Banergi
Pandit Omkarnath Thakr Vol.I
Pandit Omkarnath Thakr Vol.II
Pannalal Ghosh
Siddhaswari Devi
Subbulakshmi M.S Vol.I
Subbulakshmi M.S Vol.II

Video CD's Available :- Click to view.....

List of VCD’s

VCD’s

BHARATHANATYAM

KATHAKALI

KUCHIPUDI

M.L.VASANTHA KUMARI Vol.I

M.L.VASANTHA KUMARI VolII

M.L.VASANTHA KUMARI Vol.I

M.L.VASANTHA KUMARI Vol.II

M.S.SUBBALEKSHMI Vol.I

M.S.SUBBALEKSHMI Vol.II

M.S.SUBBALEKSHMI Vol.I

M.S.SUBBALEKSHMI Vol.II

MOHINIYATTAM

NAGASWARAM Vol.I

NAGASWARAM Vol.II

NAGASWARAM Vol.I

NAGASWARAM Vol.II

USTAD BISMILLA KHAN Vol.I

USTAD BISMILLA KHAN Vol.II

USTAD BISMILLA KHAN Vol.I

USTAD BISMILLA KHAN Vol.II

NAUKACHARITHAM

Audio Cassettes Available :- Click to view.....

List of Cassettes

Cassettes

ALATHUR BROTHERS

ARYAKKUDI RAMANUJA IYENGAR

AZIZ AHMED KHAN WARSI VOL.I

AZIZ AHMED KHAN WARSI VOL.II

BEGUM AKTHAR VOL.I

BEGUM AKTHAR VOL.II

BHAJANAWALI

CHEMBAI VAIDYANATHA BHAGAVATHAR

DAGAR BROTHERS

DWARAM VENKITASWAMY NAIDU

M.D.RAMANADHAN

M.L.VASANTHA KUMARI VOL.I

M.L.VASANTHA KUMARI VOL.II

M.S.SUBBULEKSHMI VOL.I

M.S.SUBBULEKSHMI VOL.II

MUSSIRI SUBRAMANYA IYER VOL.I

MUSSIRI SUBRAMANYA IYER VOL.II

PANDIT NIKHIL BANERJEE

PANDIT OMKARNATH THAKKUR VOL.I

PANDIT OMKARNATH THAKKUR VOL.II

PANDIT D.V.PALUSKAR VOL.I

PANDIT D.V.PALUSKAR VOL.II

PANDIT KRISHNARAO SHANKER

SEMMANGUDI SRINIVASA IYER

SIDDHSWRY DEVI

T.BRINDA AND T.MUKTHA

T.CHOWDIAH

T.N.RAJARATHNAM PILLAI

For rates and purchase details write to pm@airtvm.com