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In view of the changed scenario of competitiveness, especially in the commercial field among electronic media, Prasar Bharati has established Marketing Divisions at various places like Mumbai, Chennai, Bangalore, Hyderabad, Delhi, and Thiruvananthapuram.

One can book advertisements for all stations and Kendra’s of All India Radio and Doordarshan through these Marketing Divisions.

 

For details contact
Director,
Marketing Division for AIR and DD
AIR Complex, Vazhuthacud
Thiruvananthapuram, Kerala
PIN 695 014
Phone: 0471- 2322729
Fax: 0471- 2322728
E-mail: md@airtvm.com
 

 

RATE CARDS

All India Radio

RATES OF PRIMARY CHANNEL STATIONS OF ALL RADIO FROM 01.09.2005 ONWARDS

(Thiruvananthapuram & Alappuzha, Kochi, Thrissur, Kozhikode, Kannur, Devikulam)

PROGRAMMES STATIONS

10SECS.

NEWS  (Morning) All Stations

1200

NEWS (Mid Break) All Stations

2400

NEWS (Noon & Evening) All Stations

840

NEWS (Mid Break) All Stations

1680

PRABHATHABHERI Thiruvananthapuram & Alappuzha

600

Thiruvananthapuram & Alappuzha

400

FILM SONGS Kozhikode

400

All Film Music-based Kochi

300

programmes including Thrissur

300

phone-in-programmes Kannur

200

Devikulam

150

Farm & Home/ Thiruvananthapuram & Alappuzha

250

Women’s/Youth/Health/ Kozhikode

250

Morning Information/ Kochi

200

Spoken Word/Phone-in/ Thrissur

200

Plays/Radio Reports/ Kannur

150

Light & Folk Music Devikulam

100

Thiruvananthapuram & Alappuzha

180

All other programmes Kozhikode

180

such as documentaries, Kochi

150

Magazines, Classical and Thrissur

150

Western Music Kannur

100

Devikulam

80

RATE FOR SPONSORSHIP OF IN-HOUSE PROGRAMMES OF

RATE  FOR SPONSORED PRORAMME OF 30 MINUTES DURATION

30 MINUTES DURATION WITH F.C.T. 120 SECONDS

WITH F.C.T. 180 SECONDS

Thiruvananthapuram & Alappuzha

4500

Thiruvananthapuram & Alappuzha

5700

FILM SONGS Kozhikode

4500

Kozhikode

5700

Kochi

3500

Kochi

4400

Thrissur

3500

Thrissur

4400

Kannur

2200

Kannur

3000

Devikulam

1600

Devikulam

2200

Farm & Home/ Thiruvananthapuram & Alappuzha

2700

Thiruvananthapuram & Alappuzha

3600

Women’s/Youth/Health/ Kozhikode

2700

Kozhikode

3600

Morning Information/ Kochi

2200

Kochi

2900

Spoken Word/Phone-in/ Thrissur

2200

Thrissur

2900

Plays/Radio Reports/ Kannur

1600

Kannur

2200

Light&Folk Music Devikulam

1100

Devikulam

1500

Thiruvananthapuram & Alappuzha

2000

Thiruvananthapuram & Alappuzha

2600

All other programmes Kozhikode

2000

Kozhikode

2600

such as documentaries, Kochi

1600

Kochi

2200

Magazines, Classical and Thrissur

1600

Thrissur

2200

Western Music Kannur

1100

Kannur

1500

Devikulam

900

Devikulam

For other duration of programmes, the rate and FCT will be calculated on pro-rata basis and the rate rounded off to the nearest hundred. A programme less than 15 minutes duration will be treated as 15 minutes programme both the rate and FCT.
20% extra for branding the programme. For programmes of 15 minutes duration or more, the rate and FCT will be calculated on pro-rata basis and the rate  rounded off to the nearest hundred.

Doordarshan

Doordarshan Kendra, Thiruvanthapuram
RATE CARD AS ON 01.08.2006 : DOORDARSHAN THIRUVANANTHAPURAM
DAY & TIME  PROGRAMME FCT & Sponsorship Telecast Fee (Rs.)
Spot Buy Rate (Rs.) (10 sec)
Set Branding Fee (Per Day) (Rs.)
SUNDAY
3.30 PM
Malayalam Feature
Film
120 Sec.
1,00,000/-
12,000/-
SATURDAY
3.30 PM
Malayalam Feature
Film
100 Sec.
70,000
12,000/-
FRIDAY
7.30 PM – 8.30 PM
CHITRAGEETHAM
(Malayalam Film Songs)
100 Sec.
70,000
12,000/- 12,000/-
(Branding only)
SATURDAY
7.15 PM – 8.00 PM
MOVIE MIX – THE MOST WANTED
(Film-based Phone-in Prog)
120 Sec.
40,000/-
12,000/- 92,000/-
SUNDAY
6.15 PM – 6.30 PM
CINEMA VISESHANGAL
(Programme on new film releases)
60 Sec.
20,000/-
12,000/- 12,000/-
(Branding only)
SATURDAY
6.30 PM – 6.55 PM
SANGEETHIKA
(Film-based Music programme)
120 Sec.
30,000/-
9,000/- 69,000/-
THURSDAY
6.30 PM
ORMAYIL
(Film-based programme)
120 Sec.
30,000/-
9,000/- 69,000/-
SUNDAY
3.00 PM – 3.30 PM
CHITRAMALA
(Film-based programme)
120 Sec.
30,000/-
9,000/-
SUNDAY
7.15 PM – 8.00 PM
SALLAPAM
(Musical programme)
120 Sec.
30,000/-
9,000/- 69,000/-
DAILY MALAYALAM NEWS
TIME PROGRAMME SPOT BUY RATE (Rs.)
7.30 AM MORNING NEWS 3,000/-
4,000/-
(10 Sec) (Before)
(10 Sec) (Mid)
7.30 PM TIME CHECK 1,000/-
7.00 PM TIME CHECK 4,000/-
7.00 PM BEFORE EVENING NEWS 12,000/- (10 SECS)
7.00 PM to
7.15 PM
EVENING NEWS (MID BREAK) 15,000/- (10 SECS)
7.14 PM SPONSORSHIP OF NEWS SEGMENT 6,000/- (With 5 opening and closing
credit lines of 5 Sec each)
SCROLLING WITH NEWS 2,500/- (15 WORDS)
SPONSORED MEGA SERIALS (NON-PRIME TIME)
DAY & TIME SERIALS SPOT BUY RATE (Rs.) Marketing Agency
MONDAY-FRIDAY
3.00 PM
NARMUDI PUDAVA 7,000/- M/s Reasonable Advertising, Mumbai
MONDAY-FRIDAY
3.25 PM
YATRA 7,000/- Purnima, Ahmedabad
MONDAY-FRIDAY
3.50 PM
THALOLAM 7,000/- M/s Lotus Marketing, Chennai
MONDAY-FRIDAY
4.15 PM
SAGARAM 7,000/- M/s Nimbus, Mumbai
MONDAY-FRIDAY
4.40 PM
VAZHIKATTI (Sponsored Quickie) 7,000/- M/s Nimbus, Mumbai
MONDAY-FRIDAY
4.45 PM
ISHTAM 7,000/- Purnima, Ahmedabad
DAY & TIME PROGRAMME FCT & Sponsorship
Telecast Fee (Rs.)
Spot Buy
Rate (Rs.)
Set Branding Fee (Per Day)
(Rs.)
FRIDAY
7.15 PM – 7.30 PM
THIRANOTTAM
(Weekly programme highlights)
60 Sec
15,000/-
9,000/- 39,000/-
SUNDAY
6.00 PM to 7.00 PM
PRATHIKARANAM
(Viewers’ Forum)
60 Sec
15,000/-
9,000/- 39,000/-
FRIDAY
6.30 PM to 7.00 PM
DD MUSIC PLUS
(Musical programme featuring professional singers)
120 Sec
25,000/-
7,000/- 57,000/-
MONDAY-FRIDAY
6.55 (3 mts)
KASAVUTHEERAM
(Quickie on tourist spots of Kerala)
30 Sec
6,250/-
7,000/-
(Branding only)
TUESDAY
6.30 PM to 7.00 PM
KALPANA SHOW
(Interactive Family Show)
120 Sec
25,000/-
7,000/- 57,000/-
MONDAY
6.30 PM to 7.00 PM
SINDOORAM
(Women’s Programme)
120 Sec
25,000/-
7,000/- 7,000/-
(Branding only)
MONDAY – FRIDAY
6.00 PM to 6.30 PM
KRISHIDARSHAN
(Rural & Agricultural Prog.)
90 Sec
15,000/-
5,000/- 35,000/-
SUNDAY
6.00 PM to 6.30 PM
MANTRI MANASSU THURAKKUNNU
(Meet the Minister)
100 Sec
25,000/-
7,000/- 57,000/-
SATURDAY
6.00 PM to 6.30 PM
DD THRILLER
(Interactive Entertainment Programme)
120 Sec
25,000/-
7,000/- 57,000/-
FRIDAY
5.20 PM
VEEDU
(Family Show)
90 Sec
7,500/-
2,000/- 2,000/-
(Branding only)
MONDAY -SATURDAY
7.45 AM – 8.00 AM
COOKERY SHOW 45 Sec
3,750/-
2,000 9,500/-
SATURDAY
5.30 PM – 6.00 PM
MAYILPEELI
(Children’s Programme)
90 Sec
15,000/-
7,000/- 7,000/-
(Branding only)
SUNDAY
12.00 NOON -1.00 PM
DD WEEK END ON LINE
(Live Tele-Quiz) in RLSS channel)
120 Sec
5,000/-
3,000/- 3,000/-
(Branding only)
MONDAY – THURSDAY
5.20 PM – 6.00
VEETTUVISESHAM
(Phone-in Programme)
90 Sec
7,500/- (per 30 minutes)
2,000/- 17,000/-
SPONSORED SERIALS (PRIME TIME)
DAY & TIME SERIALS SPOT BUY RATE PRODUCER
MONDAY -THURSDAY
7.30 PM – 8.00 PM
VEENDUM JWALAYAI Rs. 9,000/- M/s Reasonable Advertising, Mumbai

CD’s and Cassettes

PRASABHARATHI ARCHIVES unleashes treassures from AIR and Doordarshan archives

Audio CD's Available : Click to view.....

 Audio CD’s
 Begum Akthar Vol.I
 Begum Akthar Vol.II
 Chembai Vaidyanath Bhagavather
 Chowdiah.T
 Madhurai Mani Iyyer
 Palghat K.V.Narayanaswamy
 Rajarathnam Pillai T. N
 Vasantha Kumari M.L Vol.I
 Vasantha Kumari M.L Vol.II
 Voletti Venketeswaralu
 Alathur Brothers
 Aziz Ahmed Khan Warsi
 Bhajanawali
 Brinda .T.Muktha .T
 Dagar Brothers
 Krishnarao Shankar .P.T
 Mussiri Subramaniya Iyyer Vol.I
 Mussiri Subramaniya Iyyer Vol.II
 Pandit D.V.Paluskar Vol.I
 Pandit D.V.Paluskar Vol.II
 Pandit Nikhil Banergi
 Pandit Omkarnath Thakr Vol.I
 Pandit Omkarnath Thakr Vol.II
 Pannalal Ghosh
 Siddhaswari Devi
 Subbulakshmi M.S Vol.I
 Subbulakshmi M.S Vol.II

Video CD's Available :- Click to view.....

List of VCD’s
VCD’s
BHARATHANATYAM
KATHAKALI
KUCHIPUDI
M.L.VASANTHA KUMARI Vol.I
M.L.VASANTHA KUMARI VolII
M.L.VASANTHA KUMARI Vol.I
M.L.VASANTHA KUMARI Vol.II
M.S.SUBBALEKSHMI Vol.I
M.S.SUBBALEKSHMI Vol.II
M.S.SUBBALEKSHMI Vol.I
M.S.SUBBALEKSHMI Vol.II
MOHINIYATTAM
NAGASWARAM Vol.I
NAGASWARAM Vol.II
NAGASWARAM Vol.I
NAGASWARAM Vol.II
USTAD BISMILLA KHAN Vol.I
USTAD BISMILLA KHAN Vol.II
USTAD BISMILLA KHAN Vol.I
USTAD BISMILLA KHAN Vol.II
NAUKACHARITHAM

Audio Cassettes Available :- Click to view.....

 List of Cassettes
Cassettes
ALATHUR BROTHERS
ARYAKKUDI RAMANUJA IYENGAR
AZIZ AHMED KHAN WARSI VOL.I
AZIZ AHMED KHAN WARSI VOL.II
BEGUM AKTHAR VOL.I
BEGUM AKTHAR VOL.II
BHAJANAWALI
CHEMBAI VAIDYANATHA BHAGAVATHAR
DAGAR BROTHERS
DWARAM VENKITASWAMY NAIDU
M.D.RAMANADHAN
M.L.VASANTHA KUMARI VOL.I
M.L.VASANTHA KUMARI VOL.II
M.S.SUBBULEKSHMI VOL.I
M.S.SUBBULEKSHMI VOL.II
MUSSIRI SUBRAMANYA IYER VOL.I
MUSSIRI SUBRAMANYA IYER VOL.II
PANDIT NIKHIL BANERJEE
PANDIT OMKARNATH THAKKUR VOL.I
PANDIT OMKARNATH THAKKUR VOL.II
PANDIT D.V.PALUSKAR VOL.I
PANDIT D.V.PALUSKAR VOL.II
PANDIT KRISHNARAO SHANKER
SEMMANGUDI SRINIVASA IYER
SIDDHSWRY DEVI
T.BRINDA AND T.MUKTHA
T.CHOWDIAH
T.N.RAJARATHNAM PILLAI

For rates and purchase details write to pm@airtvm.com